Opening of Sainsbury's (Supermarket) in India Essay

Opening of Sainsbury's (Supermarket) in India - Essay Example From the market research it identify that Indian market condition is favourable for foreign firms to enter and start business. Thus they select the Indian supermarket industry as their new business location. Sainsbury is aimed to achieve favourable market position in the Indian market with their quality branded products and attractive customer services. They object to start medium sized supermarket chains in the country on a regional basis. Supermarkets are designed to supply all range of consumer products at a minimised rate. The project is aimed to provide a detailed plan for establishment of the supermarket business in India. Through this project, we objected to provide detailed analysis of the required activities for successful implementation of the business. The time schedule required for the project is also analysed as a part of this project study. The risk related to each level of activities in the implementation of project are analysed in this study. The objectives of the Project can be summarised as follows: Indian market trend is offering greater opportunity to the supermarkets business. Supermarkets business is showing higher growth rate in terms of customer base and profitability. In the prevailing market conditions, Sainsbury has greater scope for profitable launching of supermarket business in India. Branded products have more customer base in the Indian consumer market. Thus with the quality branded products and attractive customer servicing, Sainsbury’s can achieve their targeted market share within the projected time period. Brand loyalty creation should be taken by Sainsbury’s as an important factor for attaining targeted market growth. The operations of the supermarkets should be specially designed to provide a total shopping experience to the customers. Sainsbury can achieve higher business growth in India as it provides plenty of customer bases. In the